Almeida Racing Academy

Quick Highlights:

• Full e-learning UX and curriculum flow

• Video-first platform designed for professional driving tutorials

• Scalable structure for future courses, coaching, and membership tiers

• 4-week product and brand sprint

Problem Framing

User Pain Points:

• YouTube content is scattered, unstructured, and difficult to follow as a true learning path

• Quality of instruction varies widely across the motorsport community

• New drivers struggle to link theory with real track application

• No centralized place to learn fundamentals, advanced techniques, and racecraft in one experience

Primary Users:

• Aspiring racing drivers

• Sim racers transitioning into real track driving

• Motorsport enthusiasts seeking structured improvement

Key Question:
How can we create a premium e-learning experience that teaches real motorsport fundamentals in a structured, accessible, and high-performance format?

Ideation and Design Process

Wireframes and Experience Flow:

• Video-first lesson layout with chapter breakdown

• Clean, distraction-free dark interface to match racing aesthetics

• Progress tracker and quiz checkpoints

• Community Q&A section under each module

Visual System:

• Motorsport palette with matte blacks, metallic gold, and accent reds

• Sleek typographic system inspired by racing telemetry

• Track-map-style icons and section dividers

Key Decisions:

• Prioritized clarity and pacing of lessons

• Made all content accessible in both mobile and desktop formats

• Built UI patterns that scale into future coaching programs and paid tiers

Final Design and Experience

The Platform:

• High-quality lesson modules with embedded pro footage

• Interactive diagrams showing apex, braking zones, and racing lines

• Progress indicators and lightweight gamification

• Community section for students to upload laps and receive feedback

• Premium landing page to position the academy as the go-to resource for motorsport fundamentals