A Dedicated Directory for Oilfield Professionals
Oilfield Classifieds was designed to modernize how oilfield professionals connect with trusted services and opportunities. With a clean, responsive interface and a scalable design system, the platform delivers speed, clarity, and usability — whether in the office or out in the field. It’s a streamlined solution built for real-world efficiency.
2025
Oil & Gas
20
Problem
The oilfield industry relied on outdated, fragmented platforms that lacked visibility, usability, and efficiency for both service providers and field professionals.
Solution
We designed a modern, responsive platform with a scalable design system, intuitive navigation, and optimized user flows to simplify searching, posting, and connecting.
Result
The redesign delivered 3x higher engagement on listings, faster search-to-contact actions, and a streamlined experience trusted by professionals across the U.S.
120+
Pre-launch Sign Ups
80%
Listing Completion Rate
3x
More Clicks on featured listing
Process
Final Result
The Oilfield Classifieds design system was built to maximize consistency, scalability, and speed across every touchpoint of the platform. From buttons and search bars to cards, icons, and maps, every element was modular and reusable, allowing the team to rapidly iterate while maintaining a cohesive look and feel. The clear hierarchy of typography, bold color palette, and component spacing reinforced a professional yet approachable brand identity, ensuring that every interaction—whether browsing a directory or locating services by state—felt seamless and intuitive. By standardizing these core components, the design system not only reduced development time and design debt but also future-proofed the platform, enabling quick feature rollouts and consistent experiences as the marketplace continues to grow.
Viewport optimization was engineered to drive performance and usability across every device. On desktop, the wide-screen layout commands attention with a bold hero section, an intuitive search bar, and a clean horizontal category grid — enabling users to find services in seconds. On mobile, the interface transforms into a streamlined vertical flow, keeping search and navigation front and center while ensuring every category icon remains instantly recognizable and easy to tap, even with gloves in the field. The design’s consistent typography, adaptive spacing, and cohesive color palette reinforce a trusted, professional brand presence. This responsive-first approach doesn’t just look good — it boosts engagement, reduces friction, and empowers oilfield professionals to connect faster, whether at the office, on-site, or on the move.
Angela Murray
Founder & CEO | Oilfield Classifieds
The listing page was engineered to deliver a high-performance, results-driven experience for industry professionals. By leveraging a clean, card-based layout, users can scan and act on key information 40% faster, from company names and service categories to locations and direct contact details.
The addition of dual-view functionality — list view for data-driven searches and map view for geographic targeting — increased user engagement by 32% during testing, empowering operators and field teams to filter and locate services with precision. High-contrast call-to-action buttons, like “Visit Website” and “Claim Your Listing,” are strategically positioned to boost conversion rates and click-through efficiency.
Built on a scalable design system, every component — from buttons and tags to typography and spacing — maintained brand consistency while reducing design and development time by over 50%. This unified approach not only streamlines the navigation experience but also drives measurable efficiency, enabling professionals to connect with vendors faster, close deals sooner, and keep operations moving without friction.
The Job Board was engineered to maximize efficiency and direct engagement, delivering a hiring experience uniquely tailored to the oilfield industry. By eliminating complex application forms common on platforms like LinkedIn, the job board streamlined the application process, driving a 65% faster response rate between candidates and employers.
Each job listing is cleanly structured, surfacing the most critical details upfront — role title, location, posting date, and company name — enabling users to scan and act 40% faster. Upon clicking, candidates are presented with one-click access to the employer’s direct email, which increased application initiation rates by over 50% during testing and significantly reduced drop-offs caused by traditional multi-step forms.
Conclusion
The Oilfield Classifieds project showcases how strategic design and scalable systems can transform an idea into a platform ready to serve an entire industry. With a focus on clarity, usability, and growth, it’s positioned to become the go-to resource for professionals across the oilfield sector.
