Case Studies

Case Studies

Case Studies

GM Future Roads : Safety View

Building smarter roads with connected vehicles: Transforming the way we understand and prevent road incidents

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GM Future Roads : Safety View

Building smarter roads with connected vehicles: Transforming the way we understand and prevent road incidents

GM Future Roads : Safety View

Building smarter roads with connected vehicles: Transforming the way we understand and prevent road incidents

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Motor Racing Academy

Shaping the future of Sim Racing by redesigning cutting-edge educational platforms that motivate the best racers to turn pro.

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The Motor Racing Academy

Shaping the future of Sim Racing by redesigning cutting-edge educational platforms that motivate the best racers to turn pro.

Motor Racing Academy

Shaping the future of Sim Racing by redesigning cutting-edge educational platforms that motivate the best racers to turn pro.

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Projector Screens: Storefront Redesign (Cart.com Project)

Designing a dynamic storefront capable of seamlessly managing a diverse range of SKUs and their complex technical specifications.

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Projector Screens: Storefront Redesign

The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.

Projector Screens: Storefront Redesign (Cart.com Project)

Designing a dynamic storefront capable of seamlessly managing a diverse range of SKUs and their complex technical specifications.

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GM Aurora Design System

Validated through empirical studies, designer-reported challenges surrounding design elements and component reuse are explored.

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GM Aurora Design System

Validated through empirical studies, designer-reported challenges surrounding design elements and component reuse are explored.

GM Aurora Design System

Validated through empirical studies, designer-reported challenges surrounding design elements and component reuse are explored.

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The Man Refined: Storefront Design (Cart.com Project)

An innovative storefront featuring a digital tailoring system that empowers users to customize their sizes for a personalized shopping experience

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The Man Refined: The Perfect Fit Guaranteed

An innovative storefront featuring a digital tailoring system that empowers users to customize their sizes for a personalized shopping experience

The Man Refined: Storefront Design (Cart.com Project)

An innovative storefront featuring a digital tailoring system that empowers users to customize their sizes for a personalized shopping experience

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Testimonials

Listen to testimonials from my past colleagues and clients who trusted me to bring their long-term visions to life.

  • Jonathan Cook | Creative Producer

    Sal Gilani has a knack for designing intuitive user experiences that are both smart and clean. He’s equally effective on small business projects as in enterprise-level engagements, driving innovation with each project he works on while being responsive to stakeholders' needs along the way. Able to work collaboratively without compromising his own voice, Sal is a valued asset for any org or team.

  • Arthur Mooso | Chief Marketing Officer

    Sal is an excellent UI UX designer who takes the time to gather and evaluate the full breadth of user requirements in all his designs. Sal would do an excellent job collaborating with Product, Marketing and clients in order to help guide and inform his designs for the most optimal user experience. I thoroughly enjoyed working with Sal because of how thorough his process and work was

  • Atiya Zaidi | Chief Creative Officer

    It was admirable to watch Sal openly admit his exploration and enthusiasm. Unlike some young people who project self knowledge, Sal was brave to show his vulnerability. I really admire this quality of curiosity and bravery of his and that’s what I learnt from Sal; put your head down yet mind open, listen more and talk less and at every step stay focused on learning. He will an asset to any company.

  • Knox Mowery | Sr. Product Designer

    I worked with Sal to evaluate and usability test our company’s design system foundations. I was consistently impressed by Sal’s work ethic, personable nature and capability. From drafting the usability test format to crafting our presentation of findings, he demonstrated excellent proficiency of the entire process and a flair for visual design. Sal was instrumental to making the project not only a success but fun to work on.

  • Jerra Murphy | Design Lead

    During my time leading the GM Future Roads project at General Motors, I had the pleasure of working with Sal. He excels in prototyping and has significant expertise with Figma. His collaborative spirit and constructive feedback greatly enhanced our project and contributed to our team culture. Sal is a skilled designer and a dedicated team player who will undoubtedly make a positive contribution to any team.

Testimonials

Listen to testimonials from my past colleagues and clients who trusted me to bring their long-term visions to life.

Jonathan Cook | Creative Producer

Sal Gilani has a knack for designing intuitive user experiences that are both smart and clean. He’s equally effective on small business projects as in enterprise-level engagements, driving innovation with each project he works on while being responsive to stakeholders' needs along the way. Able to work collaboratively without compromising his own voice, Sal is a valued asset for any org or team.

Arthur Mooso | Chief Marketing Officer

Sal is an excellent UI UX designer who takes the time to gather and evaluate the full breadth of user requirements in all his designs. Sal would do an excellent job collaborating with Product, Marketing and clients in order to help guide and inform his designs for the most optimal user experience. I thoroughly enjoyed working with Sal because of how thorough his process and work was

Atiya Zaidi | Chief Creative Officer

It was admirable to watch Sal openly admit his exploration and enthusiasm. Unlike some young people who project self knowledge, Sal was brave to show his vulnerability. I really admire this quality of curiosity and bravery of his and that’s what I learnt from Sal; put your head down yet mind open, listen more and talk less and at every step stay focused on learning. He will an asset to any company.

Knox Mowery | Sr. Product Designer

I worked with Sal to evaluate and usability test our company’s design system foundations. I was consistently impressed by Sal’s work ethic, personable nature and capability. From drafting the usability test format to crafting our presentation of findings, he demonstrated excellent proficiency of the entire process and a flair for visual design. Sal was instrumental to making the project not only a success but fun to work on.

Jerra Murphy | Design Lead

During my time leading the GM Future Roads project at General Motors, I had the pleasure of working with Sal. He excels in prototyping and has significant expertise with Figma. His collaborative spirit and constructive feedback greatly enhanced our project and contributed to our team culture. Sal is a skilled designer and a dedicated team player who will undoubtedly make a positive contribution to any team.

Testimonials

Listen to testimonials from my past colleagues and clients who trusted me to bring their long-term visions to life.

  • Jonathan Cook | Creative Producer

    Sal Gilani has a knack for designing intuitive user experiences that are both smart and clean. He’s equally effective on small business projects as in enterprise-level engagements, driving innovation with each project he works on while being responsive to stakeholders' needs along the way. Able to work collaboratively without compromising his own voice, Sal is a valued asset for any org or team.

  • Arthur Mooso | Chief Marketing Officer

    Sal is an excellent UI UX designer who takes the time to gather and evaluate the full breadth of user requirements in all his designs. Sal would do an excellent job collaborating with Product, Marketing and clients in order to help guide and inform his designs for the most optimal user experience. I thoroughly enjoyed working with Sal because of how thorough his process and work was

  • Atiya Zaidi | Chief Creative Officer

    It was admirable to watch Sal openly admit his exploration and enthusiasm. Unlike some young people who project self knowledge, Sal was brave to show his vulnerability. I really admire this quality of curiosity and bravery of his and that’s what I learnt from Sal; put your head down yet mind open, listen more and talk less and at every step stay focused on learning. He will an asset to any company.

  • Knox Mowery | Sr. Product Designer

    I worked with Sal to evaluate and usability test our company’s design system foundations. I was consistently impressed by Sal’s work ethic, personable nature and capability. From drafting the usability test format to crafting our presentation of findings, he demonstrated excellent proficiency of the entire process and a flair for visual design. Sal was instrumental to making the project not only a success but fun to work on.

  • Jerra Murphy | Design Lead

    During my time leading the GM Future Roads project at General Motors, I had the pleasure of working with Sal. He excels in prototyping and has significant expertise with Figma. His collaborative spirit and constructive feedback greatly enhanced our project and contributed to our team culture. Sal is a skilled designer and a dedicated team player who will undoubtedly make a positive contribution to any team.

Process

Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.

  • Discover

    Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.

  • Define

    Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.

  • Develop

    Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.

  • Deliver

    Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.

Process

Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.

Discover

Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation.

Develop

Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.

Define

Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.

Deliver

Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.

Process

Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.

  • Discover

    Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.

  • Define

    Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.

  • Develop

    Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.

  • Deliver

    Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.

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